Trump’s Metaverse & NFT Play: A Virtual Empire in the Making?
Donald Trump is diving deeper into the crypto and metaverse world, with his company DTTM Operations filing a trademark application for the word "TRUMP"—tied to a virtual world and NFT marketplace.
According to the Feb. 24 filing, this Trump-branded metaverse would allow users to:
✔ Shop for both digital and physical goods
✔ Dine at virtual Trump restaurants
✔ Travel in simulated limos, planes, and trains
✔ Watch social and political programs
✔ Attend guided virtual tours of hotels and government buildings
✔ Receive personal coaching and training services
Most notably, Trump’s metaverse would include an NFT marketplace, but with a major catch—only content approved by the former President would be allowed. The filing specifies that users can trade digital assets, but only those “authorized by the 45th and 47th President” and authenticated via NFTs.
Metaverse & NFTs: Dead or Reviving?
The hype around the metaverse has cooled significantly since 2021, when Mark Zuckerberg rebranded Facebook as Meta. Google Trends data shows that searches for "metaverse" peaked in late 2021 but have been on a steady decline ever since.
NFTs have also struggled, with floor prices of top collections plummeting from their 2021-2022 highs. However, Trump’s move suggests a bet on a resurgence, particularly among his political base and crypto enthusiasts.
Trump’s Crypto Playbook
Trump has embraced crypto heavily in recent years:
🚀 Promised to make America the crypto capital and fire Gary Gensler at a 2024 Bitcoin conference
🚀 Launched his own memecoin on Jan. 17, 2025, just days before taking office
🚀 Melania Trump followed suit with her own memecoin
🚀 Eric Trump & Donald Trump Jr. co-founded World Liberty Financial (WLFi), a decentralized finance platform
While Trump has been hailed as the first “Crypto President,” his shifting policies—from pushing for a Bitcoin reserve to advocating for a “digital asset stockpile”—have drawn criticism. Additionally, looming trade wars and economic uncertainty have made some in the crypto world question his long-term strategy.
With this new metaverse and NFT push, Trump is staking his brand on Web3 once again—but whether this gamble pays off remains to be seen.
